Sukasantai Farmstay
Art Director, Videographer, Editor, Copywriter
Suka means to like, to enjoy.
Santai means to relax, to take things slowly and leisurely.
Together, Sukasantai expresses a way of being: enjoying the moment, slowing down, and making space for the simple pleasures of everyday life. Opened in 2019 by a mother and daughter from Jakarta, Sukasantai Farmstay grew from their passion for organic farming, healthy living, and responsible agriculture as a form of environmental stewardship.
Responding to Octavia Hill’s poem, which resonates deeply with Sukasantai Farmstay. We developed a series of short videos and photography to bring the experience closely.
Sukasantai Farmstay was opened in 2019 by a mother and daughter from Jakarta who is passionate about growing organic vegetables for good health and believe in responsible agriculture as a form of environmental stewardship.
I wanted the visual asset to reflect the meaning already embedded in the name. Rather than presenting Sukasantai simply as a place to stay, I approached the series as a way of defining what experiences does the brand offers through stories—bringing forward the land, food, people, experiences, and moments of stillness that make Sukasantai unique.
I focused the storytelling approach around three ideas:
REST
Taking the time to slow down and simply be.
RECHARGE
Finding energy through nature, fresh food, and the rhythm of growing.
GATHER
Enjoying good food, conversation, and time together.
Through intimate imagery and storytelling, the videos bring these different sides of the farmstay closer, creating a portrait of Sukasantai as a place where living, growing, resting, and coming together are part of the experience.